New York Times Columnist David Carr Talks Media

What do you tell recent journalism graduates or people trying to start a career in media?

I tell them that they should make stuff. The tools of production are at hand for everyone. I used to hire a lot of young people when I was the editor of Washington City Paper, and you used to have them show you the clips and see where else you worked. Show me what you’ve made with your own bare little hands. That, I think, is super important. People say, “You should’ve been here for the good old days.” I think that’s crazy. Yeah, it’s a little harder, but you have so many more tools at your disposal to story-tell. It’s cool to be in a business where you still learn. You don’t have to be able to code yourself, but you have to know what coding is. You should be able to work in Final Cut Pro. WordPress should be second-nature. I think, in generational terms, being able to produce and consume content at the same time.

Sounds a bit like my resume… 😉

via New York Times columnist David Carr talks media | TPMDC.

The Truth Is…

No One Cares About You.

I am a big fan of Seth Godin, I have a been reading his blog for a few years now about marketing, branding, and social media. It was with great delight that he posted links to some videos today. 

“No one cares about you” refers to a riff in the video. Radio, TV and magazines care about you the marketer. They care because you the marketer pay the bills. Mass media exists to sell ads. Period. (as Tom would say). Period. But the internet doesn’t care about you, and the users of the internet don’t care about you either.

For a look at the videos, take a look at them here, here, here, and the last one is here.