Its almost never about technology. Many companies that are built on tech believe that its the tech that enabled them to succeed. This is almost never true I know, Im biased. Its marketing and stories and connection and tribes and commitment and structure that build businesses. The technology is essential, but its not nearly enough.
Tag Archives: seth godin
The Truth Is…
No One Cares About You.
I am a big fan of Seth Godin, I have a been reading his blog for a few years now about marketing, branding, and social media. It was with great delight that he posted links to some videos today.
“No one cares about you” refers to a riff in the video. Radio, TV and magazines care about you the marketer. They care because you the marketer pay the bills. Mass media exists to sell ads. Period. (as Tom would say). Period. But the internet doesn’t care about you, and the users of the internet don’t care about you either.
For a look at the videos, take a look at them here, here, here, and the last one is here.