Its almost never about technology. Many companies that are built on tech believe that its the tech that enabled them to succeed. This is almost never true I know, Im biased. Its marketing and stories and connection and tribes and commitment and structure that build businesses. The technology is essential, but its not nearly enough.
No One Cares About You.
“No one cares about you” refers to a riff in the video. Radio, TV and magazines care about you the marketer. They care because you the marketer pay the bills. Mass media exists to sell ads. Period. (as Tom would say). Period. But the internet doesn’t care about you, and the users of the internet don’t care about you either.