The new iPad

Apple’s products are characterized by an overarching product name – not a number. There is no longer a devaluing of former products with qualifiers and additions. The Apple TV, as it has always been, is simply the Apple TV. The iPad, too, is now simply the iPad. Regardless of year of purchase, you own an iPad and it is equally supported and respected by the user and by Apple.

I like this. Keep it simple. Keep making great products.

via A Critical Reading of Yesterday’s Apple Event.