They have really great projects that they start, but they seem to lack on idea of what the use case is, or the follow through needed to make them a success. Search+ seems like one of those things that the engineers pushed through without thinking about the ramifications.
I would argue that this was a decision made by the marketing department, and not by the engineers. If Google was being run my engineers, it might still look like this.
via ‘Misdirection, Doublespeak, Non-Answers, and Straight Up Bad Decisions’ — The Brooks Review.