Monthly Archives: August 2013

“No, it doesn’t bother me. If the customer orders Pappy and can talk about fine whiskey, I’ll pour Pappy and talk about fine whiskey. But if the customer orders a Captain and Coke, I’ll make the best Captain and Coke I can.”

This guy is truly a master of his craft. He knows all the technical details of the domain, and is creative enough to invent fantastic drinks. But beyond all that, most importantly, he knows that barcraft is fundamentally about giving the customer what they want. My friends and I wanted to talk about high end bourbon. Brody McBroderson wanted to get hammered.

The true master obliges both.

via Ted Dziuba — Mastering the Craft.