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“All you need to know thus far is that Ruby is basically built from sentences. They aren’t exactly English sentences. They are short collections of words and punctuation [that] encompass a single thought. These sentences can form books. They can form pages. They can form entire novels, when strung together. Novels that can be read by humans, but also by computers.”

via Ruby, Ruby on Rails, and _why: The disappearance of one of the world’s most beloved computer programmers. – Slate Magazine.

Apple’s products are characterized by an overarching product name – not a number. There is no longer a devaluing of former products with qualifiers and additions. The Apple TV, as it has always been, is simply the Apple TV. The iPad, too, is now simply the iPad. Regardless of year of purchase, you own an iPad and it is equally supported and respected by the user and by Apple.

I like this. Keep it simple. Keep making great products.

via A Critical Reading of Yesterday’s Apple Event.

I’m all for helping science. But after I share what I know, my neuroscientist friends thank me by showing me eye-tracking and MRI equipment, and promising that someday such machinery will help make me a better magician.

 

I have my doubts. Neuroscientists are novices at deception. Magicians have done controlled testing in human perception for thousands of years.

via Teller Reveals His Secrets | Arts & Culture | Smithsonian Magazine.

via Harley-Davidson, A Marriage of Function and Dramatic Visuals | Creative Hub.

Hollywood continues to completely ignore that lesson. It continues to punish the people who play by the rules with an insufferable customer experience. This is the sole reason piracy is up and profits are down: because doing it right totally sucks. And that’s apparently how the studios want it.

via Apple Outsider » Hollywood Still Hates You.

Sites all over the In­ter­net are going dark to show that they ob­ject to leg­is­la­tion cur­rently be­fore the US Con­gress. I’m not Amer­i­can but these words are com­ing at you from a server in LA, so I guess I can weigh in. I’ll limit my dis­cus­sion to one word, “Piracy”; what the “P” stands for in SOPA.

via ongoing by Tim Bray · Not Piracy.

In my experience at OReilly, the losses due to piracy are far outweighed by the benefits of the free flow of information, which makes the world richer, and develops new markets for legitimate content. Most of the people who are downloading unauthorized copies of OReilly books would never have paid us for them anyway; meanwhile, hundreds of thousands of others are buying content from us, many of them in countries that we were never able to do business with when our products were not available in digital form.

via Tim OReilly – Google+ – Before Solving a Problem, Make Sure Youve Got the Right….

They have really great projects that they start, but they seem to lack on idea of what the use case is, or the follow through needed to make them a success. Search+ seems like one of those things that the engineers pushed through without thinking about the ramifications.

I would argue that this was a decision made by the marketing department, and not by the engineers. If Google was being run my engineers, it might still look like this.

via ‘Misdirection, Doublespeak, Non-Answers, and Straight Up Bad Decisions’ — The Brooks Review.