Apple Never Invented Anything

So, yes, if we stick to the basic ingredients list, Apple didn’t invent anything… not the Apple ][, nor the Macintosh, not the iPod, the iPhone, or the iPad… to say nothing of Apple Stores and App Stores. We’d seen them all before, in one fashion or another.

And yet, we can’t escape a key fact: The same chef was involved in all these creations. He didn’t write the code or design the hardware, but he was there in the kitchen — the “executive chef” in trade parlance — with a unique gift for picking ingredients and whipping up unique products.

via Apple Never Invented Anything | Monday Note.

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